This MAP policy applies to all Advertisements (as defined below) of Sophos products and services by a Reseller, including without limitation offline, print, and online. ![]() or Canada, as applicable, which is published and updated separately from this MAP policy from time to time, and available to authorized Resellers upon request. Unless otherwise determined by Sophos, the Minimum Advertised Price for Sophos products and services is five percent (5%) off the Manufacturer’s Suggested Retail Price (“MSRP”) listed in the then-current, official Sophos price list for the U.S.A. products that Sophos identifies as “Not-for-Resale” or “End-of-Life.”.This MAP policy applies to all Sophos products and services, except for: Products Covered by MAP Policy MAP Prices Resellers alone retain the exclusive right to independently determine the price at which they resell Sophos products and services, including the right to resell Sophos products and services at a price lower than the Minimum Advertised Price. ![]() This MAP policy applies to advertised prices only. Sophos will not communicate with any Reseller regarding another Reseller’s advertising practices under this MAP policy. “Notice” for purposes of this MAP policy may include, but is not limited to, email or posting an appropriate notice on the Sophos Partner Portal or other website. Sophos may modify or cancel this MAP policy at any time, in its sole discretion, immediately upon notice or as otherwise specified by Sophos. A Reseller’s decision to sell at or above MAP does not constitute acceptance or agreement to comply with this MAP policy. Sophos representatives are prohibited from negotiating or modifying any aspect of this MAP policy, including the compliance of Resellers with this MAP policy’s terms and procedures. Sophos is not requesting, and will not accept, any agreement regarding a Reseller’s compliance with this MAP policy. This MAP policy is unilaterally adopted by Sophos, and is not an agreement or offer to form an agreement between Sophos and any Reseller or among Resellers. Unilateral Nature of MAP Policy Changes to MAP Policy Sophos OEM partners are excluded from this MAP policy. or Canada (“Resellers”).Īlthough authorized Sophos distributors are excluded from this MAP policy, Sophos may request support from such distributors to enforce a Sophos decision to temporarily suspend or terminate a Reseller’s right to resell or promote Sophos products and services. or Canada who resell and/or promote Sophos products and/or services to end users in the U.S.A. This MAP policy applies to all authorized Sophos resellers and their affiliates in the U.S.A. To help ensure the legacy of Sophos as a top manufacturer of high performance, high quality security products in a highly competitive marketplace, and to help protect the reputation of the Sophos name and Sophos products.and Canadian channel resellers realize an appropriate financial return when communicating the value of Sophos-branded security products in their advertising and investing in pre- and post-sale service for end users. ![]() ![]() and Canadian channel resellers to profitably market and effectively promote the value of Sophos products to end users. To help ensure integrity and consistency in the advertising of Sophos products across the universe of Sophos resellers in the U.S.A.Sophos’s MAP policy is designed to achieve the following goals: Sophos is proud of its leadership role in bringing high quality, innovative security products to the marketplace.
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